Adabra is a marketing automation platform based on an artificial intelligence algorithm that allows both e-commerce and physical retailers to increase their sales by offering to their customers a personalized shopping experience; it analyzes their behaviour and it shows them the most relevant products and communications.
The Adabra platform by collecting and analyzing the user’s interactions data, both the online and off-line, can create different users segments in an automatic and personalized way.
Thanks to the Adabra technology we can follow the customer:
– on each channel (cross-channel)
– and through any device (cross-device)
Furthermore Adabra is able to recognize the user through your different websites.
Thanks to the native Magento 1.X and 2.X plugins, the platform can be easily connected to you e-commerce in very few steps.