Rosario Lombardo

Rosario Toscano

Head of CRO MOCA Interactive ITALY

Rosario Toscano is the head of the CRO unit of MOCA Interactive – an agency specialized in Digital Marketing.
For 8 years he has been dealing with usability, user experience and web analytics. For several years he was a project manager for an agency specializing in redesign, also dealing with email marketing and web analytics. Since 2015 he has been in charge of the CRO unit for Moca Interactive, where he manages e-commerce and lead generation projects, both on business and consumer targets, with the aim of identifying critical points and improving performance (conversions and turnover).
He has a great passion for micro-systems, such as landing pages and micro-contents, and macro-systems such as e-commerce. In addition to being certified by Google Analytics, it is certified optimizer by ConversionXL.