Call for papers

Are you a professional in the eCommerce world, or an expert in the technical field? Would you like to share your experiences and success stories with Meet Magento Italy 2019 participants? Take part in our Call for Papers and propose your idea!


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Schedule 2018

Business Track introduced by: Alessandra Colao - Managing partner of Doppia Elica

10:00
10:30

12:30
13:00

GDPR: the new privacy legislation for Europe
25 May 2018: a new set of privacy rules, the GDPR, also concerning the digital industry, will enter into force in all Europe. The speech highlights the new, main requirements introduced by the GDPR: from the users’ right to be forgotten to the new privacy policy requirements for merchants; from the new obligation to appoint a Data Protection Officer (under specific conditions) to the duty of carrying out an internal privacy audit. Furthermore, we will focus on the latest rules on the user consent to the processing of personal data and the new concept of “privacy by design” that the GDPR has introduced.
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14:15
14:45

Magento 2 as the hub of the new omni-channel strategies: the Calligaris case
In this session we will present Calligaris, one of the Italian leading industry in furnishing & accessories, and we will analyze how the Magento 2 Commerce platform has been at the center of our new global omni-channel strategy. A 360° communication on physical and online channels that has made the platform a technological and innovative showcase both for design products (thanks to the integration with a 3D product configurator) and  for physical stores spread all over the world. We will highlight how, thanks to the versatility of Magento, it has been possible to create single pages for each store and through which managers can communicate their initiatives, catalogs, services, events and promotions.
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14:45
15:15

How to migrate your website to Magento 2

Ray Bogman Magento Professional Services EMEA

Magento 2 is around the corner now for more than 2.5 years. And since the end-of-life support for Magento 1 is coming to an end it may be time to start thinking what the impact is on how to move to Magento 2. Question you need to ask are: - Is Magento 2 the correct platform for me? - What current requirements do I need on Magento 2? - How do I move to Magento 2? - Who is the correct partner, and are there enough resource available? - What are the pitfalls and takeaways? - How does this effect my business? - Do I need to move now or can I stay on Magento 1 forever? This is just a small list on thinks that matter while moving to Magento 2. Let me share some insides on how to move to Magento 2 and how this can benefit your business.
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15:15
15:45

Design the best integration between live chat and e-commerce: the international case of Vitec Group
The Vitec group has chosen a solution to support online sales on the main international markets where it is present. Magento's Plugin integration allowed rapid deployment times and advanced features such as order tracking and conversion rate measurement. Thanks to these measurements, targeted training can be provided on sales assistants, further maximizing ROI. https://www.slideshare.net/MeetMagentoIt/alessandro-la-ciura-progettare-la-migliore-integrazione-tra-live-chat-ed-ecommerce-il-caso-internazionale-di-vitec-group
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16:30
17:00

Navigate through the rushing waters of Amazon and marketplaces marketing
Nearly half of online shopping searches start at Amazon, surpassing Google as the destination for commercial searches. As the market continues to mature, there is a growing need for professional acumen and a dedicated channel strategy to sell. The time for launching a product feed, hoping to be successful, is long gone. Amazon is a ruthless market, and sellers without a competitive value proposition, quality products, a defined strategy and effective implementation in advertising, content, inventory, service and brand will not be able to survive. Do not wait for an academic intervention. The challenges of selling on marketplaces are very concrete, they pose solid problems. We will examine some real cases, ideas, solutions, costs and organization.
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17:00
17:30

Digital MasterMinds - the Think Tank of Ecommerce Manager and Digital Marketing Manager

Alice Morrone Digital MasterMinds

What is the best Ecommerce platform on the market? Is the tool just released for Conversion Rate Optimization valid? How much does a Paypal commission competitor pay? What is the conversion rate of the other Ecommerce in the same sector? Which is the most competent provider in Digital Analytics? These are just some of the questions that an Ecommerce Manager should look for answers every day, coping with the great information asymmetry that typically suffers when he receives a supplier's offer, when he has to choose a technology or a platform, when he has to select a contributor. Thus was born the idea of ​​creating a Telegram group for exchange and comparison, or how to say today networking, named Ecommerce Manager Exclusive Club. In a few weeks the amount of conversations obliges the transition to a more orderly solution such as Slack, which between the other allows to open the door also to the Digital Marketing Manager. The new group is called Digital MasterMinds: Alice tells us about the success of this community.
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Tech Track introduced by: Nicola Della Marina - WEBFORMAT

10:00
10:30

12:00
12:30

Develop Product, Design Platform
The value of a software comes from implementing particular business requirements. Business is interested neither in correct abstractions nor in code reuse. But business is interested in changes and cost of these changes. The key to writing easy to evolve, extensible and customizable software is strictly defined component dependencies and boundaries. This presentation will consider several best practices that help to write high-quality maintainable Magento 2 modules as well as increase a value of contributed bug fixes and core improvements delivered by Magento Community with minimal code overhead. https://www.slideshare.net/MeetMagentoIt/volodymyr-kublytskyi-develop-product-design-platform
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12:30
13:00

How I develop Magento 2 modules
As a developer, I experience a wide range of feelings while working with Magento 2. It can be tedious or fun and rewarding. Of course I try to maximize the nice experiences. In this presentation I want to share some of the techniques, tools and principles I found to work well when working with Magento 2. https://www.slideshare.net/MeetMagentoIt/vinai-kopp-how-i-develop-m2-modules
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14:15
14:45

A day in support
For the last couple of years I’ve been helping Support teams to solve countless Magento 2 issues from all around the globe as the platform evolved. But before this, I used to be on the other side of the phone as a developer, contacting the Support to have my issues resolved and I can’t say I was always educated. After all this time, it is now clear: how to effectively work with a Support team as a developer is a vastly underrated skill everyone should learn to have easier interactions and faster solutions. In this presentation I will talk about what happens on the other side of this phone/email with real world examples where Support engineers meet customer in an always volatile environment. https://www.slideshare.net/MeetMagentoIt/miguel-balparda-a-day-in-support
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14:45
15:15

Minimize downtime deploy with Magento 2.2
Deploying new features in Magento 2 is a time consuming task and it usually requires to recompile DI and to deploy static resources, operations that take a long time. Depending on the features you are releasing, it may be necessary to execute upgrade scripts and to perform some other operations (e.g. clearing caches). All these operations require a downtime that may vary from few minutes to one hour and more. Magento 2.2 introduced a new pipeline deploy that minimizes this downtime. In this talk we will analyze how to implement this new pipeline and how to improve it to further reduce downtime. We will also discuss how we organized the activities, allowing three remote teams to collaborate, and the policies and procedures we defined for the deployment.
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15:15
15:45

What to test in JavaScript?
JavaScript becomes more important in the Magento 2 sphere, especially with the existing RequireJS/KnockoutJS stack and the upcoming PWA stack. This talk is a contemplation on JavaScript testing tools and which tool to apply for which kind of testing (browser automation, DOM replication, unit testing, integration testing). You can expect a sumup of tools that are useful to generic JS libraries, KnockoutJS-driven UiComponents and React components. Some bits are generic advice, some bits are personal thoughts, some bits are best practices that are developed along the way.
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16:30
17:00

Magento Performance Profiling and Best Practices
Performance is critical to eCommerce businesses, having a direct impact on cart abandonment rate. There’s countless statistics about this. What is missing is the right tools and the best practices. Before even setting up Content Delivery Networks or aiming for low hanging fruits such as images compression, the first thing to look at is the PHP code. We will start by detailing some do’s and don’ts in PHP code performance on Magento 2. We will then discover what profiling is, and how profiling in development, test, staging and production makes it possible to proactively improve performance. We will also unveil testing strategies which make it possible to automate validation of code iterations with continuous integration and continuous deployment strategies. https://www.slideshare.net/MeetMagentoIt/bodin-hullin-potencier-magento-performance-profiling-and-best-practices
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17:00
17:30

The Hound of the Malwarevilles
Join us on journey of discovery beginning with the dreaded notification from credit card sites that your store was the source of stolen cards, through the mystery and suspense of malware discovery and classification and finally the conclusion and cleanup of the Magento site. The goal is to equip you with the tools and processes for confidently handling the worst nightmare of any Magento developer.  https://www.slideshare.net/MeetMagentoIt/talesh-seeparsan-the-hound-of-the-malwarevilles
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International Track introduced by: Lorena Bruno - WEBFORMAT

10:00
10:30

14:15
14:45

How to sell online in Japan

Hirokazu Nishi Veriteworks Inc

I have been providing Magento techinical support and construction service in Japan over 7 years. Many merchants tried to launch their Magento based business in Japan, but some of them did wrong optimization approach against the market. I met them and got similar opinions about their development partner. My presentation aims to share how to optimize Magento against Japanese merchant requirements.
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14:45
15:15

How to sell online in Switzerland
Despite its geographical proximity to Italy, Switzerland is often considered quite a distant market due to its peculiarities and its position as a member outside the European Union. The Swiss e-commerce market is characterized by the coexistence of three linguistic regions, a specific currency and entry barriers (customs duties). How can we sell in Switzerland? What should be paid attention to? What is the potential of this quite small market but with a greater purchasing power than the average of European countries?
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15:15
15:45

How to sell online in UAE
E-commerce industry growing day by day and in the middle east, there have huge opportunities for e-commerce merchants. After 2017 many e-commerce merchants consider UAE for business, I will explain to them how they will market their e-commerce business in the UAE and get huge benefits from Middle East buyers and merchant and how to make partnership and usage of the key points of Digital Marketing for partnership with local merchants.
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16:30
17:00

How to sell online in Poland
In this presentation we will present the attractivity of Poland as a market. Through practical examples, we will help you to understand how to sell online in Poland, what should you be paid attention and what is the potential of this market.
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17:00
17:30

How to sell online in UK
In this presentation I will present the attractivity of United Kingdom as a market. Through practical examples, we will help you to understand how to sell online in UK, what aspects of selling you should pay attention to and what is the potential of this market. Given the recent economical and political changes in the United Kingdom, it is important to understand what the current state of affairs in the ecommerce landscape is. Therefore, I will also spend some time looking at the UK market as a whole in terms of Ecommerce, where the quick wins lie, as well as a deep dive into the challenges you may face when coming to the UK.
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Business Track introduced by: Alessandra Colao - Managing partner of Doppia Elica

09:45
10:15

How to face the challenge of the new multi-channel market and Digital Commerce

Dirk Pinamonti Nexi Payments

Ever more evolved, more and more informed, more and more omnichannel: the consumer changes his purchasing behavior, manifesting new and varied needs. For the merchant it becomes fundamental to face the challenges imposed by the new purchasing models through an integrated strategy, which always puts the customer at the center, above all in the delicate phase of the payment. But what are the key success factors in this context? What are the tools that the merchant has available to offer a smart experience and customer journey tailored to his client?
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10:15
10:45

Activating Magento Community
Everywhere you go, you'll find Magento. The success of Magento is a shared outcome of the company and the community. We have some exciting news this year about our relationship with the community, and Meet Magento Italy is the first to hear about it.
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11:30
12:00

Seamless Omnichannel Solutions with Magento Order Management

Philippe Bernou Magento Inc

In this presentation you will learn how merchants are using Order Management to find omnichannel success. You will discover what are the benefits of using a single system of record to engage across all touchpoints and geographies and how programs like Click-and-Collect, Ship-From-Store, and Ship-To-Store can have double-digit growth impact on your business.
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12:00
12:30

E-commerce and content. Organic revenue growth strategies, what to do and what NOT to do to give long life to your e-commerce
As known, the e-commerce is not so different than the rest of the Web, even in its case, in fact, the content is essential for the success of a project. With the help of practical examples, we will analyze "what to do and what not to do": we will evaluate all the possible solutions to enrich an e-commerce project on the content side. Costly solutions will be presented in terms of man-hours and "zero cost" solutions to aim at maximum organic growth, increase the trust perceived by the end user and consequently the conversion and turnover rate.
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12:30
13:00

Optimization processes for continuous growth

Rosario Toscano MOCA Interactive

Every time you change your website, you take risks. The expected expenses - often for indirect costs, not foreseen - are likely to be higher than what you imagined. To minimize these risks and increase the probability of improving interventions (more sales, more goals achieved), you must take a strategic approach to optimizing your website (and layout). I will tell you from where to start, what is the process to follow, how to approach the redesign of the sites, how to identify the real problems. The process is applicable to all ecommerce, regardless of industry, and has only one purpose: increase your goals and grow your business. https://www.slideshare.net/MeetMagentoIt/rosario-toscano-processi-di-ottimizzazione-per-una-crescita-continua
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14:15
14:45

GDPR: survival manual for your ecommerce
The new European legislation on privacy introduces a whole series of news concerning the processing of personal data of users at 360° and impact all systems and processes that collect and manage personal data. Many sites have already adapted their information but have not implemented a whole series of other technical and process adjustments that should be foreseen. Furthermore, the new legislation does not specify a minimum level of IT security for the systems involved in the processing of personal data, but refers to the data controller on the correct level of security according to the risk of the treatment. During this presentation we will go to scroll through a list of procedures, processes and technical interventions that should be taken into account to adapt their systems to the new legislation and that perhaps your privacy advisor has not told you!
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14:45
15:15

Data-driven in e-commerce: Alessi case study
Digital marketing is increasingly complex, and the amount of data to be analyzed is always wider. For an online store, it's essential to monitor data and exploit it for your business. I will show how to set up an e-commerce data driven project starting from the objectives up to the recipients who will have to read and understand the data easily. Thanks to the appropriate tools of various bands, I will see in practice the dynamics of connections, connectors and other data sources up to the process of data visualization through dashboards to have under control all the marketing activities involved in an online store.
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15:45
16:15

B2B strategies with Magento 2: the Lamborghini case
From a technical tool to a sales platform. We will analyze how a correct B2B e-commerce strategy is able to support the Brand in the development of the business through both the online store and the physical sales point, thanks to the use of technological and management solutions specific to the business to business platform and the use of commercial and promotional levers relevant to the B2C channel. The speech will be held with Boris Puddu, Lamborghini Head of Collection and Sara Colombini, Lamborghini E-Commerce Manager Collection.
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16:15
16:45

Digital marketing at the service of e-commerce: how SEO, PPC and Social Marketing can help sales

Giorgio Soffiato Marketing Arena Spa

Every year "is the year of e-commerce", but is it really like that? This presentation will aim to clarify with practical cases and a conceptual system how to sell really thanks to Digital Marketing. The topics related to Social Media Marketing, the main SEO techniques and the contribution of Pay Per Click to e-commerce sales will be addressed.
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Tech Track introduced by: Nicola Della Marina - WEBFORMAT

09:45
10:15

PWA Studio Integration…With You

James Zetlen Magento Inc

Magento PWA Studio not just for Magento: it’s for making all kinds of Progressive Web Apps. And it’s not just for PWAs: it’s for helping developers to get work done. Though we conceived PWA Studio as the way to create PWAs that belong in the extensible Magento ecosystem, we are building it to be useful for any frontend developer, inside or outside the world of Magento. Our standard app architecture uses beloved modern frontend ingredients. You may already know them; if not, you can learn them from a large online community. As Magento joins the busy world of modern Web frontend, you can join us there too. Come see the many ways you can use PWA Studio tools and the many ways you can contribute to them. https://www.slideshare.net/MeetMagentoIt/james-zetlen-pwa-studio-integrationwith-you
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11:30
12:00

Magento2 - Data Security and Leakage prevention

Riccardo Tempesta MageSpecialist

Data Protection is probably one of the most sensitive and controversial topic when talking about e-commerce systems. Magento 2 and its community offer a wide set of tools and best practices for data protection and leakage prevention, but a wrong decision may open the way to potential security breaches or data loss. We will see a set of tools, system engineering best practices and good behaviours to protect your Magento 2 information. A live demonstration will show how different Magento 2 setups handle data threats in a different way making the difference.
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12:00
12:30

From CI to Prod: Running Magento at scale with Kubernetes

Jacopo Nardiello neen / Sighup

Developing and running web applications has become much more than just writing code. Business and engineers are now required to solve a new set of challenges which range from microservices architectures to set up software delivery pipelines, while releasing constantly new features. In this context, automation is key. With Container-based architectures and Kubernetes we are on the verge of a copernican revolution in the way we handle operations and design our applications. The so called Cloud-Native stack open doors to unprecedented resilience, scalability and efficiency but the price to pay is complexity: Containers are a fundamental shift which require to re-think how components of your applications and infrastructure are developed and deployed. In this talk we are going to discuss Domain specific concepts that power Kubernetes and how they apply to Magento. We will deep dive on the architectural choices and challenges of running a production ready Magento deployment on Kubernetes and we will see hands-on how to fully automate the deployment lifecycle, web applications scaling (reducing scaling time from minutes to seconds), failures handling and self-healing. The speech will be held with Simone Fantini -System Administrator & Magento Specialist - neen https://www.slideshare.net/MeetMagentoIt/jacopo-nardiello-from-ci-to-prod-running-magento-at-scale-with-kubernetes
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12:30
13:00

Developing Magento 2 together
Sharing story on how Community Engineering team works with community on Magento 2 development, and why it is cool to be contributor.
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14:15
14:45

FPC Hole punching in Magento 2
The Full Page Cache is an essential part of Magento 2. All modules with any frontend components have to be developed with Varnish in mind, in order for a site to meet scalability requirements. Caching is easy if all pages look the same for all customers, but what if they need individualization? The Magento 2 framework provides several tools to deal with this scenario, each providing a varying degree of flexibility and having different costs of implementation. In this short presentation Vinai will walk you through the steps required to display private data on cached catalog pages in a secure manner. He will use the most flexible approach provided by the framework, but boiled down to it's essentials, thereby reducing the complexity as much as possible. The goal of the presentation is to equip you with an understanding of how private customer data can be displayed fully cached pages. www.slideshare.net/MeetMagentoIt/vinai-kopp-fpc-hole-punching-in-magento-2
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14:45
15:15

Tuning Magento 2 for Maximum Performance
Performance of Magento 2 has been a hot topic for a while, with many controversial opinions and figures around the community. This talk is intended to guide a developer from configuring the website for maximum performance to measuring the results of such tuning using the Magento Performance Toolkit, profiling the problematic areas and measuring once again, all using the same approaches as the core engineering team. https://www.slideshare.net/MeetMagentoIt/eugene-shaksuvarov-tuning-magento-2-for-maximum-performance
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15:45
16:15

10 Migration Mistakes from Magento 1 to Magento 2

Max Pronko Pronko Consulting

There are 100 000 websites have been migrated since the official Magento 2 release. Merchants are happy to know all the benefits when it comes to migration of their existing Magento 1 websites to Magento 2. Agencies with experience building Magento 1 websites are happy to help with a migration to Magento 2, however all practices applied are from Magento 1 era. This presentation is to highlight 10+ real migration mistakes and how to avoid repeating them over and over again. Also, we will go through best practices on how to easily migrate the Magento 1 code to a Magento 2 compatible code. Developers are welcome. https://www.slideshare.net/MeetMagentoIt/max-pronko-10-migration-mistakes-from-magento-1-to-magento-2
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16:15
16:45

Story about PWA and Magento
PWA changes the way we think, optimise and develop. In this talk, I will introduce some core principles of PWA and how it will reflect our daily workflow. We are entering new era and if we want to keep Magento up on the top, co-operation between companies/people is needed more than ever. In the second part of this talk, I will share few interesting details on project Deity and how multiple companies merged their forces to craft a neat frontend experience for customers and developers.
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International Track introduced by: Lorena Bruno - WEBFORMAT

09:45
10:15

How to sell online in Germany

Stefan Willkommer TechDivision GmbH

With 80 Million residents and a good infrastructure, Germany is the biggest economy in Europe which also applies for the German ecommerce market. I'd like to give an overview of the market, the requirements needed to enter and the expectations Germans have to ecommerce merchants. Finally we look into opportunities and also trends which may arise in the soon future.    
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10:15
10:45

How to sell online in Scandinavia
How does the typical consumer look like in the Nordic, and where do we like to spend our money? Do we pay by card, mobile or something else? And is it interesting at all to enter this mature e-commerce market? These are some of the questions I’ll answer - together with tips and tricks on how you can plan and execute a strategy for expanding your business into Scandinavia.
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11:30
12:00

How to sell online in France

Luca Gerini Stroili Oro

The French e-commerce market is at the same time very similar and very distant from the Italian one. A turnover of around € 80 billion in 2017 and a progression of 14.3% vs 2016. But e-Commerce is not a new phenomenon. We have to go back to the 2000s when Pixmania, Vente-Privee, Meetic and CDiscount were born. After several years, those who founded them are today the engine of the digital economy. In addition, the democratization of internet access providers and the birth of Free has enabled these digital entrepreneurs to help new start-ups. And retail in all this? Fnac, Darty and the others? LaRedoute has been able to transform itself from a paper catalog to an e-commerce site and marketplace, while in Italy Postalmarket has disappeared. Today's marketplaces are within everyone's reach, and so are the various technologies.
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12:00
12:30

How to sell online in Indonesia
Is South East Asia especially Indonesia the next Gold Rush for eCommerce? In this session, we will be sharing about the current ecommerce landscape in Southeast Asia specifically Indonesia. Why Indonesia, as a market, attracts many investors such as Alibaba, Google and more.  We will see what to prepare if you want to expand your business in Southeast Asia region and what the regulation on importing goods, what the customer behavior looks like, what the common pitfall are. https://www.slideshare.net/MeetMagentoIt/muliadi-jeo-how-to-sell-online-in-indonesia
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12:30
13:00

How to sell online in Spain
In this presentation we will illustrate the attractivity of Spain as a market. Through practical examples, we will help you to understand how to sell online in Spain, what should you be paid attention and what is the potential of this market.
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14:15
14:45

Digital marketing strategies to start e-commerce in Russia
The Russian market represents a great opportunity with well-known buyers with great spending power, but also buyers who appreciate high quality products, linked to luxury and of course Made in Italy. The intervention gives an overview of everything you need to know to start a project related to e-commerce in the Russian Federation. The Russian natives are 160 million people, while 285 million people speak Russian in the world in former Soviet countries and in large international communities. Giulio Gargiullo deals in a practical way with specific and strategic information on: the composition of the Russian market, the market of users who speak Russian in the world and the Runet phenomenon, the localization of ecommerce and online communication, characteristics of the market and e-commerce products in Russia , main sites and comparators of local prices, Mcommerce, regulatory aspects for the Russian Federation, main payment methods used in Russia, legal aspects and products that can be shipped to Russia, type buyers, online purchasing behavior and couriers, the bases SEO and the main Russian search engine Yandex and online advertising in Russia, social networks in Russia and the main Russian social network VK, digital PR in Russia, real time marketing. https://www.slideshare.net/MeetMagentoIt/giulio-gargiullo-strategie-di-marketing-digitale-per-avviare-lecommerce-in-russia
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14:45
15:15

Entering China through cross-border e-commerce: trends, players and rules of "New Retail"

Guido Ghedin Cifnews 雨果网

Today the Chinese market not only means half a billion potential middle-class customers craving for Western brands. It's also the most technologically developed digital market, where we can already experience a full integration between online & offline, entertainment & e-commerce, mobile payments & last-mile logistics. Not only WeChat and the Alibaba galaxy: we will talk about how to start off the Chinese market in 2018 on the right foot. https://www.slideshare.net/MeetMagentoIt/guido-ghedin-inserirsi-nel-mercato-cinese-attraverso-lecommerce-transfrontaliero-trend-giocatori-e-regole-del-new-retail
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09:00
17:00

Magento Contribution Day

Magento Contribution Day is back, the exclusive event reserved for all Magento 2 developers. Together with the Magento Community Engineering Team, all Magento 2 developers will have the opportunity to actively contribute to the Magento core and, at the same time, to assimilate in-depth the way to work and diagnosis in Magento 2. More info and registration https://it.meet-magento.com/en/magento-contribution-day

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09:00
17:00

Magento Contribution Day

Magento Contribution Day is back, the exclusive event reserved for all Magento 2 developers. Together with the Magento Community Engineering Team, all Magento 2 developers will have the opportunity to actively contribute to the Magento core and, at the same time, to assimilate in-depth the way to work and diagnosis in Magento 2. More info and registration https://it.meet-magento.com/en/magento-contribution-day

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09:00
17:00

Magento Contribution Day

Magento Contribution Day is back, the exclusive event reserved for all Magento 2 developers. Together with the Magento Community Engineering Team, all Magento 2 developers will have the opportunity to actively contribute to the Magento core and, at the same time, to assimilate in-depth the way to work and diagnosis in Magento 2. More info and registration https://it.meet-magento.com/en/magento-contribution-day

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