Despite its geographical proximity to Italy, Switzerland is often considered quite a distant market due to its peculiarities and its position as a member outside the European Union.
The Swiss e-commerce market is characterized by the coexistence of three linguistic regions, a specific currency and entry barriers (customs duties).
How can we sell in Switzerland?
What should be paid attention to?
What is the potential of this quite small market but with a greater purchasing power than the average of European countries?