Lino Moretto

B2B strategies with Magento 2: the Lamborghini case

Senior Technical Account Manager FiloBlu
 

Abstract:

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Business Talk

From a technical tool to a sales platform. We will analyze how a correct B2B e-commerce strategy is able to support the Brand in the development of the business through both the online store and the physical sales point, thanks to the use of technological and management solutions specific to the business to business platform and the use of commercial and promotional levers relevant to the B2C channel.
The speech will be held with Boris Puddu, Lamborghini Head of Collection and Sara Colombini, Lamborghini E-Commerce Manager Collection.