Every time you change your website, you take risks.
The expected expenses – often for indirect costs, not foreseen – are likely to be higher than what you imagined.
To minimize these risks and increase the probability of improving interventions (more sales, more goals achieved), you must take a strategic approach to optimizing your website (and layout).
I will tell you from where to start, what is the process to follow, how to approach the redesign of the sites, how to identify the real problems.
The process is applicable to all ecommerce, regardless of industry, and has only one purpose: increase your goals and grow your business.