Nearly half of online shopping searches start at Amazon, surpassing Google as the destination for commercial searches.
As the market continues to mature, there is a growing need for professional acumen and a dedicated channel strategy to sell. The time for launching a product feed, hoping to be successful, is long gone.
Amazon is a ruthless market, and sellers without a competitive value proposition, quality products, a defined strategy and effective implementation in advertising, content, inventory, service and brand will not be able to survive.
Do not wait for an academic intervention. The challenges of selling on marketplaces are very concrete, they pose solid problems. We will examine some real cases, ideas, solutions, costs and organization.