Giorgio Soffiato

Digital marketing at the service of e-commerce: how SEO, PPC and Social Marketing can help sales

Managing Director Marketing Arena Spa
   

Abstract:

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Business Talk

Every year “is the year of e-commerce”, but is it really like that? This presentation will aim to clarify with practical cases and a conceptual system how to sell really thanks to Digital Marketing. The topics related to Social Media Marketing, the main SEO techniques and the contribution of Pay Per Click to e-commerce sales will be addressed.