Serena Bortolussi e Annalisa De Stefano

Magento 2 as the hub of the new omni-channel strategies: the Calligaris case

Trade Marketing & Communication Manager Calligaris
 

Marketing Analyst & e-commerce store manager WEBFORMAT
   

Abstract:

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Business Talk

In this session we will present Calligaris, one of the Italian leading industry in furnishing & accessories, and we will analyze how the Magento 2 Commerce platform has been at the center of our new global omni-channel strategy.
A 360° communication on physical and online channels that has made the platform a technological and innovative showcase both for design products (thanks to the integration with a 3D product configurator) and  for physical stores spread all over the world. We will highlight how, thanks to the versatility of Magento, it has been possible to create single pages for each store and through which managers can communicate their initiatives, catalogs, services, events and promotions.