Guido Ghedin

Entering China through cross-border e-commerce: trends, players and rules of “New Retail”

CMO Global Cifnews 雨果网
 

Abstract:

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International Talk

Today the Chinese market not only means half a billion potential middle-class customers craving for Western brands. It’s also the most technologically developed digital market, where we can already experience a full integration between online & offline, entertainment & e-commerce, mobile payments & last-mile logistics. Not only WeChat and the Alibaba galaxy: we will talk about how to start off the Chinese market in 2018 on the right foot.