Data-driven in e-commerce: Alessi case study

Strategist and Data Analyst Intera
     

Abstract:

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Business Talk

Digital marketing is increasingly complex, and the amount of data to be analyzed is always wider. For an online store, it’s essential to monitor data and exploit it for your business.

I will show how to set up an e-commerce data driven project starting from the objectives up to the recipients who will have to read and understand the data easily. Thanks to the appropriate tools of various bands, I will see in practice the dynamics of connections, connectors and other data sources up to the process of data visualization through dashboards to have under control all the marketing activities involved in an online store.