Roberto Pala

E-commerce and content. Organic revenue growth strategies, what to do and what NOT to do to give long life to your e-commerce

CEO & Co-founder Queryo
   

Abstract:

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Business Talk

As known, the e-commerce is not so different than the rest of the Web, even in its case, in fact, the content is essential for the success of a project.
With the help of practical examples, we will analyze “what to do and what not to do”: we will evaluate all the possible solutions to enrich an e-commerce project on the content side.
Costly solutions will be presented in terms of man-hours and “zero cost” solutions to aim at maximum organic growth, increase the trust perceived by the end user and consequently the conversion and turnover rate.