Dirk Pinamonti

How to face the challenge of the new multi-channel market and Digital Commerce

Head of e-commerce Nexi Payments
   

Abstract:

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Business Talk

Ever more evolved, more and more informed, more and more omnichannel: the consumer changes his purchasing behavior, manifesting new and varied needs.
For the merchant it becomes fundamental to face the challenges imposed by the new purchasing models through an integrated strategy, which always puts the customer at the center, above all in the delicate phase of the payment.
But what are the key success factors in this context? What are the tools that the merchant has available to offer a smart experience and customer journey tailored to his client?