eelco van wijk

Merchant experiences with mobile shopping Apps

CCO JMango360

Abstract:

gb
Business Talk

Having a mobile commerce App is a vital part of any successful online store that focusses on engagement and loyalty.
More than 35% of e-Commerce transactions are already conducted via mobile devices, and the mobile share keeps growing.
On the smartphone, Shopping Apps have seen an enormous growth, and research reports show a 3x higher conversion than mobile websites.
Eelco will show examples of Italian and European retailers who were early to adopt mobile commerce Apps, and will share their results.